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Understanding the services offered by Google is essential in running a successful website today. While Google commands a 60% search market share, this could be considered insignificant when you factor all of the other services offered by Google. While this list is not complete, it is a snapshot to some of the services that Google offers that any successful website must know about.
Google Services

• Adwords: Googles Pay Per Click system that drives instantaneous traffic to a website for a fee.
• Adsense: One of the many ways to monetize your websites traffic. These non intrusive ads have been proven to be one of the highest converting ad systems on the Internet.
• Sitemaps: Free service offers by Google to submit your websites pages to the search engine robots.
• Analytics: Free website reporting and analytics software used to understand where your websites traffic comes from and how they interact with your website.
• Froogle: Used for submitting your products or services into Googles price comparison search engine.
• Maps: Great resource for giving your websites visitors a way to find your physical location.
• Alerts: Easily be kept up to date with the latest trends and news in your industry.
• Checkout: Streamlined way to accept and process orders from your website. This system has no processing fees to AdWords users.
• Local: Offers new ways for potential visitors to search for your products and services locally.
• Many More…

Overwhelmed?
Sometimes it may seem a bit overwhelming to master all of these services, but it is a must in today’s business environment.

Good Luck,
Spencer