Link Popularity vs Link Reputation
Friday, May 26th, 2006The terminology between these varies somewhat depending on who you talk to, but generally Link Popularity is a count of links pointing to your page and Link Reputation involves the analysis of the text that point to a page.
Why do I care? Well link popularity is somewhat easy to achieve. The Internet is filled with FFA (Free For All) directories that anyone can get a link on furthermore, it is easy to get a link like Comit Technologies to point back to your website.
Wouldn’t you rather get a link like Fantastic Web Site Design to point back to your website. Or better yet Louisiana Web Site Design to point back to your site.
I am often quoted as saying “Every link counts as a vote! The more votes you get the higher you rank!” While this saying is accurate I would like to take it one step further. When you get a link like Nimlok pointing to your site it counts as a vote, but one vote is not going to make you rank high for your target keywords. To truly rank high you must get “votes” with your keywords pointing back to your site. With the keyword rich text links the search engines not only see a link which increases your link popularity, but they see keywords that link to your website which will increase your websites relevancy for Your Keyword Phrase on top of increasing your link popularity.