spencerhoyt.com

Not all business owners need an optimized website. Most companies that sell a local service usually do not fit the profile for website optimization. For example my local hairdresser could care less if her salon was listed in Google. But, with the changing scope of the Internet being everywhere, my hairdresser would like her name to come up when someone types in Lafayette Hair Salon into their mobile phone. Local search is a perfect fit for her type of business.

Local Search is one of the untapped markets in Search Engine Optimization. Every website should be optimized for local search now to be prepared for the future of search. As more and more people start to use mobile devices to surf the Internet the need for having a local listing is a must.

Why?
For starters 60% of Comit Technologies customers see most of their leads come from people searching “THEIR CITY + KEYWORD” Wouldn’t it be wise to have your website come up when someone types in Lafayette Search Engine Optimization?

But How?
Well most search engines have their own local search registration where anyone can go and register their business and provide their address, but who has the time to go through this process. The easiest way to get picked up in the local searches is to put your physical address on every webpage of your site. This simple technique not only tell the search engine where you are but, it increases your local search relevancy since your city/state is plastered on multiple pages.

Once you have added your address to every page you need to verify that the search engines know your location. To do this I recommend using the Auto link function in the Google Toolbar. Another way would be to ask your local yellow pages to ensure that they are linking to your website. Yellow Pages have always been an industry leader when it comes to local search.

Want more tips?
Contact Comit Technologies today and ask about our SEO Consulting Services.
Sincerely,
Spencer Hoyt

Text is one of the most important items when it comes to Website Optimization. Search engines can’t read things like pictures and flash so it is extremely important to have lots of text on your website. Most website design firms build great looking websites, but most web design companies employ graphic artist as their web designers. Graphic artist tend not to use much text.

To be truly effective a website must contain about 500 words of text per page! Most people run when they hear that they will need to write 500+ words per page, but don’t worry. Comit Technologies has copywriters to help you with your writing troubles.

Our specialist not only fill your pages with keyword rich text, they make your website read natural to your site visitors. Most people tend to stuff their website text with keywords with the hopes of achieving higher website rankings, but what they may gain in higher rankings they lose in sales because their wbsite turns off potential customers.

Examples of effective website text can be found on Pixus Digital Printing. Pixus produces short run digital prints from Banners to Backlits and has been a happy customer of Comit Technologies for over 3 years.

Many people get tied up on SEO myths and latest news. You can spend countless hours trying to keep up with the latest algorithm and the latest trick but I say “KISS” (Keep It Simple Stupid)

You can spend countless hours worrying about the above or you can just follow the Basic SEO rules.

Step 1
Create Search Engine Friendly code for your website! If the SE spiders can’t read your site code then you simply will not show up in the SERPS.

Step 2
Develop quality content that is useful to your readers. Writing for the SE’s will increase your rankings (maybe) but your human readers will be turned off. Write for your readers.

Step 3
Build quality links to your website. The more 1 way links that you can build the more of an authority your site becomes.
Staying focused and following these 3 easy steps will always get you higher rankings. Comit Technologies SEO Services utilize these steps and have the results to prove it.

How much money do you spend on advertising?
Many companies spend a small fortune on PPC advertising. Why? Because it is the only way that they know how to get customers to their web site. Most people do not consider Search Engine Optimization when designing their web site and that is the reason they spend so much money on advertising.

I view SEO as free advertising.
Many of our customers are making tons of money because of Comit Technologies Search Engine Optimization Services.
Take Broussard & David for Example:
They Specialize in Personal Injury Law in Louisiana The Personal Injury Field is highly competitive and many companies spend 30K per year to these firms to keep their web sites near the top. $30,000 a year!

Comit Technologies redesigned Broussard & David’s web site to make it more SE friendly and they are seeing great results for pennies on the dollar.