Tips for Building Links
Link building can be one of the most challenging parts of SEO. Link Building is also one of the most important SEO must haves. Here is a list of some ways that I have come up with to help you with your link building campaign. Feel free to leave a comment with other ways.
- Search for who is linking to your competitors and ask them to link to you instead. This doubles your efforts if you convince them to switch.
- Find URLs that are currently linking to one or more of your pages and ask the appropriate Webmaster if they might also find value in other pages on your site (that you might suggest).
- Get a link in an appropriate category from an About.com Guidesite. The popularity of About and the extent of their quality links positions the network as a mandatory stop in a marketing campaign.
- Go to Google and search for “submit a link” AND “put your keyword phrase here.” You’ll be shown a list of sites that have link pages on them in your keyword area, and some of them may be worth writing to. “Submit a URL,” “add a URL,” etc., will work too.
- Look for linking opportunities within discussion lists related to your site’s topic. I often send short posts to appropriate lists with links for my clients’ sites, and if you do so properly, it is very effective.
- Submit your site to The Netscape Open Directory. What most folks don’t realize is that you can have multiple links to your site’s content as long as that content is a match for the category you are submitting to.
- Place a link to your website in the signature line of your e-mail.
These tips have been proven to help build link popularity. Feel free to leave a comment on your favorite ways to build links.
Spencer Hoyt