Perks of SEO
One of my mentors John Alexander taught me that your #1 goal of doing any SEO work is to truly want your clients to succeed. The success of our clients will bring you more new clients than any other form of advertising. Word of mouth advertising, as he put it, has the highest conversions and is the most effective business model for any industry and when your clients succeed they remember who got them there.
I have never forgotten this saying and I find it to be truer than ever. My goal as an SEO is to work hard for my clients. When I began working in the SEO industry the reputation was blackened by the thousands of so called SEO’s who are nothing more than submitter spammers. Starting out I found it hard to distinguish my business form these Ponzi Schemes. Every time I went on a sales call it seemed like I got the response that “You do that too!” Over time I have learned that nothing in the world is as satisfying as watching your clients succeed and that has lead to more word of mouth advertising.
I spent the last weekend with one of my clients on a hunting trip in South Louisiana. Since he became a client we have become great friends as we have watched his business grow from a start-up to a major contender in his industry. You see SEO is more than a service it is a commitment to a business and that commitment builds relationships. My client wanted to reward me for our hard work so he took me hunting on his property for some wild hogs. That alone would have been a great thank you for my efforts but my client had more in mind.
This client is a manufacturer of a high protien deer attractants. As part of their promotional efforts they film a television show called “Giant Whitetails” on the Outdoor Channel, Men’s Channel and several other national channels. To help showcase their newest lineup of hog attractant products I was invited to have the hunt of a lifetime and to be filmed and featured on their show. The experience was amazing and I could have never imagined all the work that goes into filming a hunting show.
Hard work and the right attitude is the right approach to SEO. Keeping your clients priorities is the most effective way to grow your SEO business. The happier your clients become the more rewarding your work.